Imagine if we took dancing advice from a game ten years ago? We would all be waving arms jerkily in the air with no facial expression. Now though, we can shoot up some friends, learn how to dance and watch a live album drop from a superstar’s avatar. Fortnite, the more family friendly version of Player Unknown Battlegrounds, is at the top of its game (sorry). A battle royale that is constantly refreshing itself with new maps, new dances and new ways to kill each other. It’s a cultural food processor that blurs the line between reality and online life – a la Ready Player One – and we don’t see it ending its run any time soon. Take a look at our collection of Fortnite merch and gifts. With so many avatars to choose from, you know we are going to have endless kinds of action figures, figurines and Fortnite collectables.